by Patrick Dunn, International Pemphigus and Pemphigoid Foundation
As many in the rare disease community know, one of the biggest challenges facing an organization focused on supporting patients is raising awareness. We build networks of support and information, but how do we reach people suffering through symptoms of a disease they don’t know exists? How do we ensure that medical professionals are knowledgeable about these diseases so that patients receive correct diagnoses?
For the International Pemphigus & Pemphigoid Foundation (IPPF), these questions are the basis of a new Awareness Campaign. The goal of this campaign is to reduce both the amount of time patients spend searching for a diagnosis and the number of healthcare providers patients see before receiving that diagnosis.